_Racer Beans

A logo and packaging concept for the speciality coffee roaster Racer Beans. The café racer motorcycle world is the through-line: a circular, struck-through mark and line-drawn motorcycle illustrations, with a dedicated colour pair for each coffee (Tanzania — yellow and salmon, Ethiopia — pink and blue). The labels carry everything from tasting notes to origin in a system that is consistent and varied at once — “ride. coffee. repeat.”