_Interurbán
The identity for a year-long programme series at Veszprém-Balaton 2023 ECoC — a colour pair for every city, one coherent system.
The complete visual identity for a year-long programme, commissioned by Hangvető as part of Veszprém-Balaton 2023 European Capital of Culture. Each week the series brought the programmes of a different European city to Veszprém — and that is what we translated into the visual system: every city was given its own colour pair, so no two combinations are alike, yet the identity stays coherent throughout. The system runs from motion design through the city-by-city poster series to the social media presence, over a strong navy–coral base and a geometric, urban formal language.
Posters
01 / 06
Duotone colour system — 25 city variants
Deliverables
LogoPosterSocialMotionCommunication materialsPrintEvent identity