← Work 2020 · Direct commission

_Hungarian Motion Picture Festival

The full identity for the 2020 Hungarian Motion Picture Festival — triangular, kaleidoscopic logic in a gradient palette.

Hungarian Motion Picture Festival — featured image

The complete visual identity for the 2020 Hungarian Motion Picture Festival. The mark unfolds from a grid built of triangles — every cell with its own gradient, like a kaleidoscope: many individual viewpoints, one colourful world in motion, the pixelated rhythm of the moving image. Warm orange-to-purple transitions over a deep navy base. The system runs consistently from the logo through the festival catalogue to the on-site presence — billboards, citylights, the Corvin facade, the lifetime achievement award backdrop, invitations.

Client
Hungarian National Film Institute
Year
2020
Services
Brand identity · Art direction
Logo Hungarian Motion Picture Festival wordmark
Hungarian Motion Picture Festival — logo variantHungarian Motion Picture Festival — logo variantHungarian Motion Picture Festival — logo variant

A mark built from a triangular grid — every cell with its own gradient, like a kaleidoscope: many individual viewpoints, a colourful world in motion.

Applications
Applications
Hungarian Motion Picture Festival
Hungarian Motion Picture Festival
Hungarian Motion Picture Festival

Deliverables

LogoBrand identityPublicationPosterEvent identityPrint